As per one of my last blogs I talked about how we were conducting a study based on a modified or new Kellogg’s product. Our modified/new product consisted of a to-go cereal with powdered milk included in the packaging. Our initial belief was that the general perception of powdered milk was negative and after we viewed the results that perception is correct. Most of the participants added comments like, “gross,” “nasty,” “never had it,” seems gross,””hate it” are just a few of the short ones. I have never had powdered milk so I cannot comment on the question but based on everyone’s thoughts on it that has had it then I would assume that it is not that good. In that case I believe that our product idea would not be a good idea to put on the market because the perception of powdered milk is very negative. If you have ever tried powdered milk feel free to comment below with your thoughts.
In my personal selling class we have 3 role plays to do throughout the year with a student in the sales management class. This consisted of choosing a company (the company I chose was a dinnerware company) and participating in the 3 role plays that were different each time. The first role play was just talking to the other person,who was playing the role of the general manager of a restaurant, and getting them to advance the sale, even it was only scheduling another meeting or scheduling a product demonstration. The second role play was asking the other person (general manager) a series of SPIN questions that we read about in the book called “SPIN Selling” by Neil Rackham. The SPIN acronym stands for a series of questions starting with S that is situation questions just trying to find out background information on the company. The second set of questions are Problem questions and you are trying to uncover problems that the company has. The third set is Implication questions and these are trying to imply that the problems that the company has need to be solved. The last set of questions are the Need-Payoff questions and these questions make the buyer believe that you have a solution to their problems. The third role play just consists of going over the first two role plays and evaluating each other’s performance. So my question is “should company’s test their sales applicants with role plays to see how well they can conduct a sale in the real world?” My answer is yes because it can help the employer see who is most qualified and ready for a sales job and can also be helpful to the applicant because they can show their sales intelligence.
Source: The Motley Fool
Kelloggs’s morning-foods division is experiencing consistently declining sales
Bloomberg recently published an interesting and potentially alarming article on Kellogg’s morning-foods division. The company’s U.S. morning-foods net sales fell 8 percent in the fourth quarter of 2014—the division’s seventh consecutive quarterly decline. Much of this is due to loss of cereal sales: according to Consumer Edge Research, 19 of Kellogg’s top 25 cereals eroded last year.In part due to changing consumer trends and demand, the company’s cereals are losing their share at the breakfast table despite the $1 billion+ a year that Kellogg’s spends on advertising. In comparison, General Mill’s, a comparably sized competitor, spent $870 million on advertising and media in 2014. Americans are increasingly eating breakfast on the go: granola bars, yogurt, fruit, and fast food breakfast sandwiches have risen in popularity at the expense of cereal. Whereas cereal was once considered convenient, these…
View original post 821 more words
In my Marketing Analytics class we are doing a project on a Kellogg’s case study. In this project we have to come up with or modify a new product for Kellogg’s and construct a research proposal. The product we chose to come up with is cereal that comes with a packet of powdered milk. We thought this was a good idea since cereal sales are declining because of other foods that are more convenient and portable. Our product has the portable ability because all you need is water to mix with the powder instead of having to carry milk around with you all day. During the rest of the semester we will conduct surveys and different tests that will determine if our idea would make it in the real world. Then that leaves me to ask, is our product appealing to you?
With new technology, has social media affected the attendance at sporting events? Back in the day fans use to have to go to the games to have interactions with other fans and to get the full experience. Now all people have to do is turn on their TV and login to their social networks to have instantaneous interactions with other fans. So has this affected the attendance at sporting events? My answer is yes. Now instead of having to get out of bed, get ready and drive to the stadium all you have to do is sit in front of your TV with your surround sound and message back and fourth on social media. To me, being at the game is better than any game I have ever watched on TV but in the future I can see teams having to offer extra benefits at the stadium to encourage more people to attend. What do you think?
I’ve written before about my aversion to some social media. Besides the conspicuous consumption of time, Facebook is how I found out that my best friend from 5th grade had lost the use of both her legs and arms in a car accident. Which led me to a search where I found out that another classmate and her brother were both dead in their early 40s. It was jarring and traumatic. These faces, frozen in my mind’s eye, were young and healthy and living happy lives in some far off world. Anything beyond that failed to reach my imagination.
When I was in my teens, we moved to a house, town and school far away from where I’d grown up. It was, in reality, only about 40 miles away, but rural miles. No public transportation or extra family car or cell phone plans to keep in touch with old…
View original post 829 more words
If marketers were compared to a pro athlete they would most likely be a baseball player. Why do I say that?
Believe it or not, baseball is a game of constantly trying and failing. If a player successfully reaches base after a hit 30% of the time throughout their career, they are regarded as being great hitters in their sport. In any other professional sport, being good at something 30% of the time means you’re probably out on the streets the next year.
As marketers we are also constantly trying and failing at coming up with great marketing ideas. Some of them work; some of them create the same amount of noise as a church mouse attending a funeral. Out of the last 10 marketing campaigns that your company (or whatever other entity you associate yourself with as a marketer) has come up with, how many of them were “home…
View original post 960 more words